e-Commerce nutraceutical company reduces chargeback ratio from 2.25% to .05% with PAAY EMV 3DS
A large e-commerce nutraceutical company with an average ticket size of $45 was experiencing a chargeback rate of over 2% due to ‘friendly fraud’ (legitimate cardholders claiming they never bought the product, after it arrived at their home).
It is nearly impossible to predict or prevent 'friendly fraud' also known as 'chargeback fraud' because it happens after the transaction takes place, by a legitimate cardholder. This is the sneakiest of all chargebacks and almost cost the company their MID. Download our case study to learn more!