But actually, what the F*** is PAAY 3DS?

Lots of people ask us what the f*** 3-D Secure is....Our rockstar colleague Josh Cohen wrote a song to explain. If you still have questions after this video.....Send us a DM and we can talk :)

Long story short, 3-D Secure is a fraud prevention protocol that was created by Visa and Mastercard to authenticate e-commerce transactions. PAAY is a provider of 3DS and our software solution allows merchants to easily protect their transactions with 3DS. Our solution sits on the merchant payment form between the payment page and the gateway verifying transactions in real time.