Search
  • PAAY

Does PAAY's EMV 3D Secure affect authorization rates?

Updated: Jan 28



Everyone and their aunt Carole Baskin have been asking us...does 3-D Secure affect authorization rates? We know we have been keeping you in suspense, so we decided to finally spill the kibble.


According to a study conducted by Visa, merchants who put 3-D Secure on all their transactions saw anywhere from a 2% - 7% boost in approvals. So, let's say you have a 60% approval rate and 60 out of 100 transactions get approved, if you put 3-D secure on your checkout page you will likely see 62-67 out of 100 transactions get approved or authorized.


Why? The latest version of 3-D Secure (also known was 3DS 2.1) gives the issuing bank more context around each payment allowing them to make more accurate authorization decisions.


Thus, 3-D secure does improve authorization rates.


Now that we unraveled that mystery...Contact the PAAY team and let's chat about improving your authorization rates and our favorite house cats.


info@paay.co

30 views
Get in Touch
  • Instagram
  • YouTube
  • LinkedIn Social Icon
  • Twitter Social Icon
  • Facebook Social Icon

646-847-7822

© 2021 PAAY. All rights reserved.  |  5 Hanover Square, Suite #2102 , New York, NY,  10004