e-Payment
authentication made easy
with EMV 3DS
Eliminate chargebacks,
increase approvals, and
reduce false declines.
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What is PAAY?
PAAY is a software solution designed to protect merchants from friendly fraud by providing a chargeback liability shift off of the merchant and onto the issuing bank. To do this PAAY utilizes EMV 3DS; a global security protocol created by the credit card networks to authenticate CNP cardholders.
Frictionless Globally
PAAY utilizes risk based authentication and is completely frictionless. Everything happens in the background unseen by the cardholder. No pop ups, no lag time.
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SCA for the EU
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In the EU, PAAY provides merchants with a PSD2 compliant solution by facilitating strong customer authentication (SCA). PAAY is able to verify cardholders with two of the three verification elements: knowledge (something the user knows), possession (something the user has), and inherence (something the user is.)
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How it works
Built for merchants & resellers
We've designed a product line for to quickly and easily offer merchants all the benefits of 3-D Secure without the shortcomings that typically come along with it.
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Our software solution sits on the merchant payment form and allows the acquiring bank (merchant’s bank) to verify with the issuing bank (cardholder’s bank) that a cardholder is in fact who they say they are. This is done before the transaction is sent through for processing via a security check utilizing risk based authentication.
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To make getting started easy, we have built a Javascript SDK for 3DS 1.0 & 3DS 2.1. Currently, our solution functions as a hybrid and will trigger the appropriate version of the protocol. Factors that determine the version include the issuing bank, gateway, and processor involved in the transaction.
Benefits
Lower Interchange
Visa transactions qualify for a lower interchange fee anywhere from 5 to 30 bps, directly impacting your bottom line.
Liability Shift
PSD2 Compliance
PAAY EMV 3DS offers chargeback protection by shifting the liability for friendly fraud off of the merchant & onto the issuing bank.
PAAY EMV 3DS provides
merchants SCA (Strong customer authentication) and is the only solution that provides PSD2 compliance & a liability shift.
Easy to Use Dashboard
Simple Integration - Copy and paste a few lines of code!
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Full API access
Quickly & easily login to monitor transactions
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Dedicated account manager & customer support
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No impact on the customer experience
PAAY sits between the shopping cart and the gateway; authenticating transactions in real time with absolutely no lag. Everything happens in the background with no impact on the customer experience.
Cardholder visits e-commerce site and decides to make a purchase, entering credit card info.
Authentication happens in the background between the payment page and the gateway while the cardholder completes checkout.
Transaction and authentication are complete and sent to processing.
