What is PAAY?
PAAY is a software solution designed to protect merchants from friendly fraud without interrupting the customer experience at checkout. PAAY utilizes EMV 3DS; a global security protocol created by the credit card networks to prevent unauthorized CNP transactions and authenticate CNP cardholders. The PAAY solution is frictionless and does not affect cart abandonment.
How it works
Built for merchants & resellers
We've designed a product line to quickly and easily offer merchants all the benefits of EMV 3DS without the shortcomings that typically come along with it.
Our software solution sits on the merchant payment form and allows the acquiring bank (merchant’s bank) to verify with the issuing bank (cardholder’s bank) that a cardholder is in fact who they say they are. This is done before the transaction is sent through for processing via a security check utilizing risk based authentication.
Verified transactions are considered less risky and as a result can qualify for a lower interchange fee anywhere from 5 to 30 bps, directly impacting your bottom line.
PAAY EMV 3DS offers chargeback protection by shifting the liability for friendly fraud off of the merchant & onto the issuing bank.
PAAY EMV 3DS provides
merchants SCA (Strong customer authentication) and is the only solution that provides PSD2 compliance & a liability shift.
Easy to Use Dashboard
Simple Integration - Copy and paste a few lines of code!
Full API access
Quickly & easily login to monitor transactions
Dedicated account manager & customer support
No impact on the customer experience
PAAY sits between the shopping cart and the gateway; authenticating transactions in real time with absolutely no lag. Everything happens in the background with no impact on the customer experience.
Cardholder visits e-commerce site and decides to make a purchase, entering credit card info.
Authentication happens in the background between the payment page and the gateway while the cardholder completes checkout.
Transaction and authentication are complete and sent to processing.