We're always looking for talented people to join our team.

Open Roles

Marketing Manager, Lead Generation


If this sounds like you, please apply! You have experience running B2B lead nurture campaigns through Hubspot but also consider yourself a bit of a “jack of all trades” when it comes to marketing. You are excited to work at a start-up and aren't afraid to wear multiple marketing hats. Although the role is focused on digital lead gen, you’ll also be responsible for collaborating with the Director of marketing on the event strategy, and execution. PAAY is a sales driven organization, and as the pandemic begins to pass, getting our sales reps in front of prospects at tradeshows and conferences is a big part of lead gen. Responsibilities

  • Utilize Hubspot to design marketing automation workflows to generate qualified leads for the sales team
  • Collaborating with the Director of marketing to create: marketing emails, social media content (paid and organic), landing pages, forms, etc.
  • Optimizing lead gen activities such as paid search, paid social, identifying new channels/sources, driving MQL conversion
  • Analyze and optimize the qualification process for the marketing leads database to identify and promote “sales ready” leads
  • Design custom communication strategies for target accounts with direction from management
  • Analyze the value of participating in industry events; recommend participation in shows and speaking engagements
  • Event Logistics - Liaising with relevant stakeholders to successfully have PAAY exhibit, sponsor, and/or secure speaking engagements
Requirements
  • 2 to 3 years of digital marketing experience
  • You’re passionate about lead gen- You understand it’s a bit of an “orchestration” and you get excited about pushing prospects down the funnel, towards the path to purchase. You nerd out on campaign performance & are constantly improving.
  • You have experience with Hubspot and executing campaigns with a variety of lead channels/sources such as paid search and paid social
  • Strong organizational skills, and will never miss a deadline!
  • Experience with events (trade show) logistics
  • A creative and data oriented problem solver
  • Marketing email & social media professional with knack for building, testing, and optimizing
  • Strong storytelling, writing and editing skills
📝 Send your resume to samantha@paay.co or apply through Angelist.





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