At the Heart of An Honest
Transaction, You'll Find PAAY
Founded in 2011 and headquartered in New York City, PAAY is a leading EMV 3D Secure authentication provider in North America. We increase payment authorizations, reduce unnecessary chargebacks, and continuously monitor for fraud.
We're on a mission to help businesses make and keep more of what they sell online. We give merchants and partners peace of mind so they can focus on what matters most: their bottom line.
“I think most ISOs today focus on the SMB space and PAAY does a great job at supporting these merchants.”— Chelsie CooperETA 40 Under 40 Payment VeteranJoin Our Team
PAAY Executive Team
Yitz Mendlowitz
Founder, CEO
Serial entrepreneur, background in finance and fintech with expertise in payments, security and authentication.
Sruli Geldwerth
Head of Strategy
20+ years leading successful startup exits with expertise in strategic partnerships and operations.
Lauren Rossi
Senior Director, Product
10+ years experience in product development and management, with a focus on payments and authentication solutions.
PAAY Advisory Board
Michael Horne
American Express
EMVCo board member & 3DS group chair, experience in payments, authentication, and business. Senior manager at American Express.
Pete Donat
First Data
Senior roles in product, eComm, strategy, and business development at Visa, MasterCard & First Data.
Mike Peters
TSYS
Former president and CEO at TSYS Merchant Solutions with 20+ years in the payment space.
Lesley Gold
CEO | Communications Strategist
Lesley uses strategic communications to put companies on the map, build brands, and create platforms for leaders driving massive, disruptive success.
OB Rawls
Independent Director and Advisor
Former CEO of Global Payment Processing at Paysafe, where he built world-class sales teams and drove significant market share growth. O.B. brings decades of payments leadership experience to PAAY's advisory board.
Milestones & Recognition
Founded in New York City
Year-over-year growth (2020)
EMV 3DS provider in North America
Rising Star Award Winner (2023)