PAAY and OpenPath Offer Universal EMV® 3DS Plugin For E-Commerce Merchants
Retailers using Shopify, WooCommerce, and Magento can use PAAY's consumer authentication service
to increase authorization rates and protect their business from fraud
MARCH 24 2021 – New York, NY and Irvine, CA – PAAY, a leader in consumer authentication, and OpenPath, a payment technology provider, have teamed up to build a shopping cart, gateway, and processor agnostic EMV 3DS solution. In the second half of this year, OpenPath will be launching a universal plugin for merchants and has already partnered with PAAY to release EMV 3DS plugins for Shopify, WooCommerce, and Magento.
“OpenPath is not your typical payment provider. Their technology is at the forefront of our industry because of their ability to connect different payment platforms that otherwise wouldn’t be compatible. They truly are like a Zapier for payments” Says Yitz Mendlowitz, CEO at PAAY. “Thanks to OpenPath, we now have a Zap for 3DS.”
Through OpenPath, merchants using Shopify, WooCommerce, and Magento now have the flexibility to utilize PAAY’s EMV 3DS with almost any compatible gateway or processor combination.
PAAY’s EMV 3DS authenticates cardholders for e-commerce transactions in real-time to protect merchants from fraud by providing a chargeback liability shift, and an increase in authorizations. Additionally, for merchants doing business in the EEA, PAAY provides PSD2/SCA compliance.
“EMV 3DS is a great security measure for merchants to ensure their payments are coming from real customers.” Says OpenPath CTO, Jason Martin. “The chargeback liability shift also provides merchants with peace of mind by reducing time and money spent on trying to prevent and fight chargebacks.”
According to a survey conducted by American Express, 69% of US merchants say that a significant amount of time and expenses are dedicated to dealing with fraud.
OpenPath merchants can now utilize PAAY’s frictionless EMV 3DS to reduce fraud and chargeback rates while increasing authorizations. For more information visit https://www.paay.co/post/openpath
PAAY is a leading innovative consumer authentication service for merchants that is simple, secure, and seamless to implement. PAAY’s frictionless EMV 3-DS solution empowers remote commerce merchants to grow their business securely by increasing authorization rates and eliminating friendly fraud while meeting all network security and compliance needs. PAAY’s mission is to give merchants choice and control of their destiny. To learn more visit PAAY.co
OpenPath provides low-friction access to world-class transacting options with the added value of a consolidated platform. With global reach and integration with hundreds of processors, they give the widest options for monetizing business traffic. Learn more at openpath.io.
Samantha Martin, PAAY