PAAY Partners with SOLVPATH for Merchant Support and Fraud Prevention

PAAY and SOLVPATH have established a strategic partnership to tackle one of the biggest challenges facing ecommerce merchants today: friendly fraud. With friendly fraud accounting for 75% of all disputes in the US, this collaboration brings together two industry leaders to protect merchants from chargebacks and streamline customer support.

The Friendly Fraud Problem

Friendly fraud occurs when a legitimate cardholder makes a purchase and then disputes the charge with their bank, either by mistake or intentionally. This type of fraud costs merchants billions annually and is notoriously difficult to prevent because the transactions involve real cardholders using their own cards.

How the Partnership Works

SOLVPATH simplifies customer support visually while utilizing data for intelligent decision-making. Clients who integrate PAAY's 3DS solution gain access to valuable data points, allowing them to identify 3DS-authenticated customers and dynamically adjust their support processes to mitigate refund requests and chargebacks.

"By combining PAAY's authentication data with SOLVPATH's intelligent support platform, merchants can distinguish between customers who were authenticated at checkout and those who weren't, enabling smarter support decisions." — Carl DAgostino, CEO, SOLVPATH

Key Benefits

• Identify 3DS-authenticated customers in real-time during support interactions
• Dynamically adjust support processes based on authentication status
• Reduce friendly fraud chargebacks with data-driven decisions
• Improve customer satisfaction with smarter support workflows